VCFA / SP22 / Finding Your Tribe

The year was 1986. Now, if you were seven years old, you presumably found yourself smack dab in the middle of the fanaticism of sports card collecting. For most pre-pubescent boys, collecting sports cards was a hobby in the truest sense of the word. We rode our bikes feverishly to…

SYLLABUS | principles of design | ART301 Instructor Scott Gladd sgladd@edinboro.edu Office Hours DH 213 MW 4–6p (tentative) Course Location DH 118 Course Description This course builds on the principles of graphic design and provides an overview of design theory, typographic principles, integration of type and image, and basic studio skills and continued exploration in professional software…

In the hopes of seeking some post-COVID fun, my wife and I recently took our kids on a five-day trip to Universal Studios in Orlando. Now, this isn’t exactly first on a parent’s bucket list of places to spend thousands of dollars, but it isn’t all about us, now is…

LECTURE | what’s the alternative? Logo Formats Primary Logo When people hear the word “logo”, they usually just think of one version of a logo — known as the primary logo. The primary logo is what’s used in most circumstances and is easily recognizable and the most familiar. Therefore, you can…

When I was in college at the ripe young age of, let’s say, twenty, I was walking down the hall of some building I don’t remember to meet with a professor I don’t remember. However, there was one thing to this day that I do remember. I have no idea…

LECTURE | being responsive What is a responsive logo? There are quite a few decent articles on the internet that cover what responsive logos are and why they are needed. For the purpose of this lecture, I won’t go deep into history or consider various examples in detail, but I will…

SYLLABUS | corporate identity | ART327 Scott Gladd Office Doucette Hall 213 Office Hours Mon / Wed 12:00am — 2:30pm / 5:30pm–6:00pm If you are unable to make my office hours please e-mail me to schedule an appointment via Zoom. E-mail sgladd@edinboro.edu gladd.scott@gmail.com This is the best way to reach me, please allow…

PROJECT BRIEF | museum rebrand Read: Whitney Logo Redesign The Whitney Identity: Responding to W(hat)? Respond: 1. What was your initial reaction to the Whitney identity system after reading the first article? 2. In your own words, describe what responsive design is. What are the pros and cons of applying responsive design…

PROJECT BRIEF | bringing it all together The last few days of the term will be spent expanding one of your identities into collateral materials and a set of brand guidelines. Brand Guidelines Most often, brand guideline publications are published and dispersed in a digital PDF form, with a limited number…