LECTURE | Style Guide

Brand style guides are indispensable and foundational resources for developing consistency in brand messaging — from establishing fonts and colors to the overall mission and tone of a company. They also provide a client with everything from the initial direction at the beginning stages of brand development, to clear and concise rules for the brand to be used moving forward by whomever is responsible to maintaining the look and feel.

Style Guide

Think of the Style Guide incorporates information, examples, and clear, concise rules for current and future brand usage, advertising, marketing, website content design/updates, publications, signage, social media, environmental designs, collateral, etc.

Typical Style Guide Content
Company Mission/History
Brand Philosophy
Logo + Variations (Logotype/Logo Mark) — One Color, Multiple Color, Clear space, Approved/Unapproved Usage, Scale/Sizing, Secondary Marks, Tagline
Color Palette
Photography
Icons
Illustrations
Typography — Heading, Subhead, Body Copy
Supporting Visuals
Stationery
Collateral Materials
Environmental/Interiors
Website/Screen-based Media/Motion Graphics
Products

Examples

Medium
I Love NY
Skype
Ollo
Facebook
Barre & Soul
Herban Kitchen
Love to Ride
University of the Arts Helsinki
Alienware
Scrimshaw Coffee
NASA
Elle & Co.
Ikea
Ooh La Creme
Inner City Arts
Firebrand Talent
Acano
Yelp (Proposal)
Linexor