Hey there - Good start. I think the first one could benefit from a smaller point size on the type. It feels crammed because the large type is trying to fit itself. Some of the headings feel squeezed disproportionately too, which is a no no. Choose a line of text that is the longest. Type it out so it fits and then apply that same style to the rest of the text (same size, font, formatting, etc.) This will fix this problem.

Similarly, the second one is dealing with this issue as well. Do the dots in the corners and the can of soup help the design? Does soup served in a restaurant come from a can?

The third is the most successful of the three thus far. Again, some type management issues.

Scott Gladd, MFA
Scott Gladd, MFA

Written by Scott Gladd, MFA

Unequal parts creative director, writer, educator, type designer, father figure, Labrador Retriever. Have laptop, will travel. www.tessellate.vcfa.work

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